About this app
About Santas Gifts Frenzy
Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
How to play Santas Gifts Frenzy
Nolimit City’s version keeps that model recognizable. As in the original game, winning symbols disappear from the grid and trigger cascading reactions. The distinguishing choice is the ceiling the studio has set for those cells.
Every winning position receives a multiplier, beginning at x2 and doubling whenever additional wins occur in the same location. Multipliers can increase to a maximum value of x16,384. Doubling the per-position cap versus the original is the sequel’s core numerical change; it is what allows the higher headline max win.
The maximum win probability has been listed at roughly one occurrence in 88 million spins
What is Santas Gifts Frenzy?
Counsell took the helm in February 2025 following Marcus Boyle’s departure in January last year.
Evans, who chairs Stop Scams UK, an initiative she founded in 2019 to unite banks, technology companies and telecom providers to combat payment fraud, will assume the position on 30 September, commencing a five-year term.
The DCMS has said she brings extensive experience from her long-standing career in public protection and financial crime prevention.
