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About Billys Game
Stella David, Entain’s CEO, called for the government to move ahead with the ban immediately, arguing clubs were already aware of the planned changes.
“Premier League clubs that have struck new deals with unlicensed gambling operators knew the risks,” she said. “The government made clear in February that it would bring in a ban and it should do so immediately: even if that means clubs ordering new kit mid-season.
“Inconvenience is not an excuse for inaction.”
About Billys Game
For the first half of 2026, lottery and land based gaming generated €317.9 million in gross gaming revenue, remainin flat compared with H1 2025.
Lottery games contributed €254.5 million, up from €246.1 million, bolstered by a 9.1% increase in digital lottery revenue propelled by the Veikkaus app and product launches such as Milli (launched June 2025).
Revenue from slot machines and physical table games declined to €63.4 million from €71.3 million, primarily due to a reduced retail network and fewer slot machines.
What is Billys Game?
Rodano spent almost ten years spearheading policy at Playtech as the supplier’s chief policy officer. Then between January last year and August 2026, he led its global player-protection efforts as chief sustainable gambling officer.
During his tenure, Rodano was instrumental in deploying an AI-powered behavioural analytics platform, BetBuddy, which is designed to identify and intervene in potentially harmful gambling behaviours.
Before moving to the private sector, Rodano served as the director of remote gaming at Italy’s regulator, Agenzia Dogane e Monopoli, for almost a decade.