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About Bachelorette Party
Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
How to play Bachelorette Party
Unfortunately, a jackpot win did not occur, although the game continued to award smaller prizes to players across the US and UK. As mentioned, a second Match 5 win happened in the UK, where a lucky player succeeded in matching all five winning numbers to redeem a $1 million payout. The drawing did not have a Match 5 + Power Play win of $2 million.
At the same time, 14 players matched four white numbers plus the Powerball, which netted them tier three prizes. As a result, 8 players won $50,000 each, while the remaining 6 took home $100,000 each instead, thanks to Power Play.
With no jackpot win materializing, the game’s top prize has continued to grow, reaching $332 million ahead of the Wednesday drawing. A hypothetical winner would be able to either claim the annuity option for the full sum or the one-time lump sum option of $141.7 million.
What is Bachelorette Party?
According to the governance policies of Meta, the owner of Instagram, gambling platforms can use programmatic advertising services and branded content, provided they receive authorisation from the platform. They cannot target content to individuals under 18 or territories where gambling is not regulated.
To obtain Meta’s approval, the company needs to fill out a form and attach documents proving its operating licence. This same form includes a contract, in the form of an “I accept the terms and conditions” button. In it, the advertiser releases Meta from liability for any violations of the content, including legal or administrative proceedings.
The acceptance and authorisation process is restricted to paid media. Regarding organic content that sells, markets, depicts or promotes online gambling, Meta states, in the restricted products and services section, that it encourages safety, prevents potentially harmful activities and displays content only to those over 18 years of age.
