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How to play Better Wilds
The 2026 NFL season arguably marks the most contentious battle to attract customers interested in sports betting and predictions, dating back to the historic PASPA decision. For the first full NFL season, traditional sportsbooks such as DraftKings will offer sports-event contracts in the three most populous US states – California, Texas and Florida.
Unlike regulated sportsbooks, prediction markets allow customers between the ages of 18 and 21 to trade on sports-event contracts. Craig Carton, a sports talk host with WFAN 660 AM in New York, criticised the athletes for their endorsement of Polymarket. Carton, a recovering compulsive gambler, opined that the “unregulated” gambling markets are driving Americans into bankruptcy and kids out of school. Regulated books prohibit those under 21 from betting on their platform, leading Carton to question the celebrities for promoting the company.
“At what point does someone come along where you say no to the offer?” Carton asked.
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On Thursday, the UK Gambling Commission reported that two senior figures formerly associated with the Conservative Party had pleaded guilty to offences linked to betting on the 2024 General Election date.
Anthony Lee, who served as the Conservative Party’s director of campaigning, pleaded guilty to two counts of cheating under sections 42(1)(a) and 42(1)(b) of the Gambling Act 2005.
Meanwhile, Laura Lee (formerly Saunders), his wife and former head of international for the party, who also stood as the Conservative candidate in Bristol North-West at the 2024 election, pleaded guilty to one offence under section 42(1)(a).
About Better Wilds
The companies delivered a presentation that detailed their plans to create a “global gaming champion”.
Lottomatica generated revenue of €2.26 billion in its FY2025, while Cirsa’s FY2025 group revenue reached €2.34 billion.
The combined company would overtake the likes of Bally’s Intralot, Entain and Allwyn to become the second-largest listed global operator, behind only Flutter Entertainment in terms of combined adjusted EBITDA.
